Michael T. Fox

“Bruce Hodes has truly captured the short-comings of most company’s top level versions of their mission statements, values and BHAGs. Even more important in his new book he lays out prescriptive measures to help those of us in need overcome these obstacles...

Bill Renick

Finally an author who actually tells us to pick and choose the best parts to consume! I love buffets! Bruce walks us through our journey with the tools and the advice we need, all while writing in his personal style as no other. My hat is off to Mr. Hodes – he...

Tim Buividas

“If you are looking for a reason to read Bruce’s (or this) book – it is all about the reason for being! Bruce has finally helped clear up the ambiguous definitions of Mission, Vision, and Values. With these definitions and Bruce’s tips, tools, and techniques any...

Bob Clouston

“If Bruce Hodes was a physician, he’d have the skills of a neurosurgeon; the wisdom of an internist; the insight of a pathologist; and the bedside manner of a general practitioner. As such, he is the perfect healer for whatever ails your company.” –...

Chris Corcoran

“It has been my honor to collaborate, connive and work with Bruce for over 15 years. Working with Bruce has always been challenging, he is insightful and intuitive about business and the business culture, these traits lead him (and you) down many, many roads less...

Jack O’Riley

“As usual, Bruce’s approach is a little offbeat but captivating. He always has had a way to capture one’s attention and this book is no different. I look forward to recommending it to business associates and friends.”– Jack O’Riley, President, The Coaching...