“In reading Bruce’s book, I found him to be spot on. A company needs to have goals and strategies built around values. In Bruce’s book he clearly gives the reasons why and functional material to work from. I know because I manage my company in this manner and it works. On the issue of managing versus coaching, I am very excited about these pages. Bruce has valuable insight to explain the difference and to explain where each is used in an organization. Coaching is exciting because it helps good employees become great employees. And, great employees become the organization and worlds rainmakers. Bruce again explains a very functional approach to this explanation of an individual’s journey to greatness. That in turn it makes for a great organization.“
– Jim Graham, President, A to Z the Growth Partners