Leo Sheridan

“Advanced Group grew up in the 90’s – an era when a “rising tide floats all boats”. When I began working with Bruce he challenged me to understand that we could do better – even though we were receiving awards like the coveted Inc. 500. We didn’t want to be a...

Jaime Hurtado

“Bruce’s dedication and insights are themselves heroic and he does have something to say about what it takes to build performing cultures and not a culture of performers. Perhaps even the way he addresses this possibility gives you a glimpse of his mastery and...

Craig Freedman

“Finally, a real business book for real business people who are in the trenches day in and day out. I can really relate to what Bruce is trying to convey as there is relevance to what I do every day. Bruce makes you look in the mirror and it really makes you reflect...

Tom Crowley

“I can speak firsthand about the material in this book, because I’ve worked with Bruce since 2000. It works. Bruce works. Read it, follow it and enjoy the ride.”– Tom Crowley, CEO, MBX Systems

Rick Carpenter

“Bruce has a unique way of sharing ideas about leading people and organizations. His methods will challenge your thinking and beliefs in a way that brings positive results. Bruce was a very valuable resource as we grew our company.”– Rick Carpenter CEO,...