“Bruce’s dedication and insights are themselves heroic and he does have something to say about what it takes to build performing cultures and not a culture of performers. Perhaps even the way he addresses this possibility gives you a glimpse of his mastery and experience and what will take to have an environment in which all have the opportunity of great performance vs. an environment where some perform and are the exception to the rule. He truly addresses what never seems to be addressed in organizations—If someone is interested in the whole of the organization performing—this is a must read kind of book.”
– Jaime Hurtado, President, INTEC