Differentiation: Creating Your Position in the Marketplace

How can your organization stand out in the industry and attract customers? During this presentation, participants learn about customer intimacy, product innovation and operational excellence. Participants will be asked to define their strategic competencies, and branding and icons will be used in this process. Bruce draws on his experience working with various companies to illuminate this presentation, making it practical and full of “take home” value.

Best fit audiences

  • Business Groups
  • Corporations
  • CEOs, Executive Managers
  • Business and Civic Groups
  • Entrepreneurs
  • Small Offices

Take Home Value

Participants will learn how to:

  • Think through your differentiation strategy and branding
  • Techniques for developing differentiation in the market place
  • Grow and to give consumers a choice